Welcome to the new Lilly Brand Guide.

The corporate brand standards were developed to help each of us better understand what we can do to set our brand apart. You can use them to guide your choice of words, images, and colors to keep our brand’s promise.

This document is an interactive PDF, so you can easily navigate to the subject matter you are looking for.

Lilly Brand Guide		[20MB]
Additional components:
Packaging
Standards		[285KB]	Best Practices
Web
Internet Standards		[696KB]	Best Practices
Internet Graphics Checklist		[109KB]	Best Practices
Intranet Standards Checklist		[153KB]	Best Practices
Broadcast
Broadcast Standards		[554KB]

Important Note:  You must have  Acrobat Reader version 4.0  or higher installed to view some of these files. If you have an earlier version installed, an update is available from the  Adobe Acrobat Reader  download site.