The corporate brand is not only used alone. It is also used in combination with product brands, corporate components, partner companies, and sponsorships. The attached collection of guidelines help provide direction. Please access the application section for guidance to help you use the corporate brand in each of these various scenarios. For general formatting direction for the tools we use frequently – letterhead, mailing labels, envelopes, and business cards – access the formatting section.

Applications

= Acrobat® Reader    = Microsoft® Word
Product Endorsement		[1.25MB]
Therapeutic Areas and Functions		[258KB]
Partnership Signatures		[41KB]
Request a Corporate Brand Ad		[624KB]

Use of Corporate Signature

The use of the Lilly signature in sponsorships is acceptable, provided the following criteria are met:

1. Always use the Lilly signature without the brand line ("Answers that Matter") for sponsorship opportunities.
2. The color of the signature must be either Lilly red (preferred), black, or white.
3. A high resolution, print-quality signature artwork graphic (300 dpi) must be used for any printed communications materials.

Important Note:  You must have  Acrobat Reader version 4.0  or higher installed to view some of these files. If you have an earlier version installed, an update is available from the  Adobe Acrobat Reader  download site.